Baseline Your Brand

A short-form podcast for smaller professional service firms to learn about brand design and its role in their business strategy.

Podcasting since 2026 • 3 episodes

Baseline Your Brand

Latest Episodes

If I was your designer for a month, here is what I’d do

If you're graphic design-curious, this episode is for you! Michelle details out exactly what she would do if she was your firm's designer for a month.

July 16, 2026 • Season 1 • Episode 3 • 7:30

Why accountants suck at branding

Michelle looks at the 5 reasons why accountants (tend to) suck at branding and how they can shift their thinking to start using this untapped asset in their business strategy.

May 23, 2026 • Season 1 • Episode 2 • 8:46

Changing the way you think about branding

Michelle tries to change the way you think about the branding of your firm by looking at branding's role in making your differentiator visual in the market.

April 20, 2026 • Season 1 • Episode 1 • 7:37

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